By: Revanche

Whaa-aattt? Designer maternity jeans??

July 8, 2008

I was vaguely enjoying this article about people who look at buying designer jeans, on their quest to find the “perfect jeans,” as an investment, or as a perfectly justifiable expense. Some price tags almost make the already unfathomable $200-300 jeans seem less ridiculous:

Roberto Cavalli’s bejeweled jeans, a celeb favorite: They’ll dent your wallet by $1,445.

And that’s nothing compared with a pair from Dolce & Gabbana. Those could run you $3,950. And if you really want to shoot the moon, a pair of Escada Couture jeans encrusted with Swarovski crystals cost $10,000. By the way, Swarovski more or less equates to Baccarat; both are Madison Avenue names.

The most expensive jeans on record are a pair of vintage Levi’s that sold for $60,000 on eBay on June 15, 2005, according to Guinness World Records.

Honestly, it wasn’t anything I hadn’t already heard and dismissed as run-of-the-mill spending insanity before. After all, I’m the girl who snagged one of her three working pairs of jeans (by “working” I mean there are no holes and none are threatening) for $12. (They fit wonderfully, even though they are a little long.) I think $60 is too much to pay, so really, any more than that is just someone’s eccentricity; I’m not your average jeans consumer. I know girls who own more jeans than I do t-shirts, and that scares me. Seriously, can you imagine the laundry? Actually, having more than three pairs of jeans would probably make separating out a jeans load a heck of a lot easier….

Anyway, when I got to the end of the article, my jaw dropped:

Here’s the ultimate: Pregnant women are a key market for denim designers. Of 20 mothers and mothers-to-be I surveyed, 65% said they had bought designer maternity jeans — to be worn for just a few months.

Only seven women didn’t.

“They were too expensive for too short of a usage period. My maternal practicality set in,” said Katharine Eaton, a human resources specialist from Glen Mills, Pa. “In retrospect, I wish I had and would do so if I was going through it again.”

I have never heard of such a thing!! Not that I think a 20 person survey is worth diddly in terms of a representative sample, but the fact that they could find enough people who like the idea of maternity designer jeans? For a few months of pregnancy? *faint*

2 Responses to “Whaa-aattt? Designer maternity jeans??”

  1. Most idiotic thing I’ve ever heard……

  2. Revanche says:

    FB: I knew there were designer maternity clothes, but … dang!

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